This is not a bad book. However, the author dwells too much in politics and in promoting his own website (with the same name as the book) to offer more extensive guidelines for a healthy online experience. It sadend me when he said the Microsoft develops the browser used by most of us. Hello, 2003, 2012 calling (time of its published). It has some interesting ideas and if you read some professional websites from time to time you'll see that a big chunk of the author's ideas are nothing mind-blowing.